THE BEST BIKESHOP TAGLINE. And it also makes me sad.
The fact that it stands out to me, the fact that people first expect bike shop employees will be uppity and are surprised when they’re kind, is not right.
I’m lucky to have found some good ones full of good people lately. Even here on my visit to NYC. Stumbled in to get some shelter from the rain, had a nice, brief chat and they were as kind as could be.
They were not dicks.
And the funny thing is, I’m optimistic that trend is catching on with other bike shops.
Let’s hope it does. Enough so that this tagline will be rendered irrelevant.
18 Miles Per Hour is Brian Miller and Rhys Newman. Illustration by Rhys. See more at 18milesperhour.com.