News Park City Spills the Beans on Ski Area Marketing You KNEW those mofos were lying in their snow reports! You KNEW packed powder was an oxymoron. At long last, By Steve Casimiro February 22, 2013 0 6 You KNEW those mofos were lying in their snow reports! You KNEW packed powder was an oxymoron. At long last, after years of denial from ski areas around the world, Park City is telling the true about what really goes on with resort marketing. Share on FacebookShare on Twitter Tags: advertising + marketing, mountains, skiing Steve Casimiro is the editor of Adventure Journal. Recommended PostsHistorical Badass: Skier Dick DurranceForest Service Cedes Control of Water to Ski AreasSharing the Aerial Glory of Montana Mountains Showing 6 comments Krista Parry February 22, 2013 Reply Thanks. We are all about authenticity. We felt it was time to show how hard ski resort marketing really is. CMH February 22, 2013 Reply Done that: “It is a little wet down here. But it’s snowing up top so things should be great! Come out and enjoy!” Wasnatch February 22, 2013 Reply Is anything about Park Silly authentic? Kerry Langstaff February 22, 2013 Reply I used to do this job at Squaw Valley. You forgot the biggest exaggeration “The roads are clear, no chains required!” Doug Ferguson February 24, 2013 Reply E-mail powder alerts,” a foot of fresh” but they won’t tell you delayed openings on the lifts and that half the mountain will be closed all day. Kevin February 24, 2013 Reply A: This is awesome. B: Props for the reference from the beginning of “Office Space” while she’s photoshopping Andy into the ski scene. (http://www.youtube.com/watch?v=GKlDBi0cyIA) Leave a Comment Cancel reply Notify me of followup comments via e-mail. You can also subscribe without commenting.