Park City Spills the Beans on Ski Area Marketing

Park City Spills the Beans on Ski Area Marketing

You KNEW those mofos were lying in their snow reports! You KNEW packed powder was an oxymoron. At long last,



You KNEW those mofos were lying in their snow reports! You KNEW packed powder was an oxymoron. At long last, after years of denial from ski areas around the world, Park City is telling the true about what really goes on with resort marketing.

Steve Casimiro is the editor of Adventure Journal.
Showing 6 comments
  • Krista Parry
    Reply

    Thanks. We are all about authenticity. We felt it was time to show how hard ski resort marketing really is.

  • CMH
    Reply

    Done that: “It is a little wet down here. But it’s snowing up top so things should be great! Come out and enjoy!”

  • Wasnatch
    Reply

    Is anything about Park Silly authentic?

  • Kerry Langstaff
    Reply

    I used to do this job at Squaw Valley. You forgot the biggest exaggeration “The roads are clear, no chains required!”

  • Doug Ferguson
    Reply

    E-mail powder alerts,” a foot of fresh” but they won’t tell you delayed openings on the lifts and that half the mountain will be closed all day.

  • Kevin
    Reply

    A: This is awesome.
    B: Props for the reference from the beginning of “Office Space” while she’s photoshopping Andy into the ski scene. (http://www.youtube.com/watch?v=GKlDBi0cyIA)

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